“Do you want to know how it feels
to leap from cloud to cloud
and not look down once?”
to leap from cloud to cloud
and not look down once?”
“I want to know how to skip across the stars
and use the moon as a landing mat”
and use the moon as a landing mat”
“I looked to onwards in awe and said
‘Teach Me’ –
teach me to fly.”
‘Teach Me’ –
teach me to fly.”
Geometric purity, reimagined.
Logo, typography, and color palette design for Standard Practice, an emerging architecture design studio based between Los Angeles, CA and Seattle, WA.
Designed to reflect the principles of geometric purity reflected in the client’s work, Standard Practice’s first brand kit included a series of logos consisting of “pure” shapes (circles, rectangles, regular polygons) combined with a delicate hand and a tasteful eye.
The primary logo, chosen by the client from roughly three dozen options pared down to four main contenders, reflects the tranquil flow of a serene dialogue between form and space. Parallel planes guide the eye through smooth, unhurried movements, creating a spatial logic that is immediately comprehensible yet endlessly rewarding.
in odd we trust.
oddball produce
mock campaign - imperfect produce brand
Oddball is on a mission to celebrate the weird, the wonky, and the wonderfully imperfect. We rescue odd-shaped fruits and veggies that would otherwise go to waste and deliver them fresh, flavorful, and full of character. Because good food doesn’t have to look perfect – it just has to taste amazing.
Fearless simplicity: strip away everything that does not serve the vision, and make what remains impossible to ignore.